As part of my very limited marketing budget (this is the first item I’ve spent NBT on in months) I’ve secured sponsorship on The Daily Decrypt.
We will have a run on the show scheduled for seven weeks, from November 16th until January 1st. The total cost is only 350 NBT (50 NBT per week). The show has been averaging about 500 views per episode so far, which means that we are conservatively securing 2500 impressions per week for $0.02 per impression. The show has already had over 5000 views on one of their shows, meaning this cost per impression figure will likely be much lower, especially if the show continues to gain in popularity as I expect.
From the show:
What we offer to a sponsor: Daily placement on all five of our episodes for one week. This includes your logo in both the beginning and end, as well as a 10-15 second pitch for your product at the end.
I plan on running NuBits ads on three episodes per week (210 NBT) and B&C Exchange ads on two episodes per week (140 NBT). This will help prevent viewers from tuning out our messaging. The funds for B&C Exchange will be covered by the B&C marketing budget, at no cost to NuShareholders.
I will be working with The Daily Decrypt in the next couple days on firming up messaging and logos, and look forward to seeing our advertisements starting the following week.
As a side note, this is an example of paid advertising that I believe is effective. The show is growing quickly, there will be a wide variety of communities viewing these videos, and it is very clear that our involvement is paid sponsorship.