We will start with sports. That goes in āsports bookā category. UK is famous for its sports book, culture of sports betting is strong in UK; so UK has bet365, Pinnacle, Williams, Stanlybet, ā¦
It is not niche, it is mainstream.
We have studied how big gambling houses work (the ones mentioned above), they all offer sports and base on that. After they attract enough customers and reach certain volume they expand in casino games; namely Poker as the most popular and than roulette and other simpler games.
They do this to achieve constant volume, as sports gambling varies greatly with season. Volume of bets is much higher during the finals of UEFA champions league than in summer when most of team sports in Europe are inactive.
You can read upon this subject, papers were released on this tactics.
Fact remains, sports gambling is number one; that is why we start with it.
Contrary, we donāt have to aim for something exotic to offer customers. As we have stated before in answer directed to you we aim to offer better experience to classic gamblers; like the ones you find in UK and who favour team sports.
Sure, that is quite simple to implement.