That is the question. Well now I tend to think that way: right now it is clear that Nu is in the red because the costs that come from rewarding the liquidity operations are still expensive but this would be decreased significantly once we use BCE.
I think right now we are showing the world that the peg is strong to acquire customers. This is somewhat a user acquisition cost.
Once they are acquired, we can bet that they would ask for much more NuBits, which would trigger the creation of NuBits, generating revenues that are order of magnitude higher than the costs.
At the end of the day we need to sell Nubits in great quantity, which I think would happen eventually, soon, I feel because of the huge financial crisis that is looming.