Automated Youtube escrow using Ethereum smart contracts

“By using this dapp a youtuber can easily provide to his sponsors a transparent and automated escrow to give them back a partial refund once the sponsored video was not as succesful as they expected.”

http://blog.oraclize.it/2016/01/26/oraclize-dapps-youtube-views-count-based-escrow/

The Daily Decrypt looks like the first Youtube channel to use this…should we consider sponsoring future videos for them and other channels as part of our marketing efforts? Could bring attention to us from the Ethereum community which tends to be much more open minded than Bitcoin’s.

http://dapps.oraclize.it/youtube-escrow/#0x21c653f72ee09bb2c1246b31520dec7f0b58b7da

Because of practical apps like this and the integration with Microsoft’s Azure platform, I do not think Ethereum will be a pump and dump scam coin the in the long term, even if we are seeing a pump in price right now.

tested? robust? refund in which currency?
Is it something new?