I’m happy to announce that I’ve completed work on a brand update for our NuBits and NuShares logos.
Branding Guide: http://i.imgur.com/rrs371D.png
White background, full text: http://i.imgur.com/FZYVE8K.png
White background, currency abbreviations: http://i.imgur.com/DhIRJlE.png
Black background, full text: http://i.imgur.com/c4EXF24.png
Black background, currency abbreviations: http://i.imgur.com/rdnm0Xj.png
White background: http://i.imgur.com/szAcRki.jpg
Note: High-resolution .eps, .png and .jpg files will eventually be posted on nubits.com. These imgur links are just copy/pasted from those files to give shareholders a high-level look at the new brand properties.
The classic Nu “N” logo remains unchanged.
The NuBits font has been upgraded to a standard Google font, meaning that projects all over the world can now easily match our branding for their internal Nu pages. In contrast to the old (existing) logos, the new fonts abandon the awkward black/gray gradient on the “Nu” text in favor of a uniform black color. Try comparing the old logos side by side with these new ones, and you’ll really notice the difference.
The font itself is Ubuntu Regular and Ubuntu Bold. It has a distinctive, futuristic feel that is very clean. These are all branding attributes that Nu communicates quite well through its NuBits products. The font looks strong and clear with both the full names and the currency abbreviations in my opinion.
New colors have been introduced for Chinese NuBits, European NuBits, and SDR NuBits. The three colors are all distinctive from United States NuBits and NuShares. The colors are all rich and dark in color, communicating a seriousness that would be expected from an innovative, trustworthy financial product.
We haven’t undertaken a brand update before, so I’m not sure of the best way to proceed. I’m inclined to say that if no motion is raised within two weeks requesting a new set of logos, that this brand set becomes our new branding identity. At that point, we will need to discuss as shareholders whether to begin updating “NuBits” to “United States NuBits” on sites like coinmarketcap.com, or if it should be delayed until other NBT products are ready to launch.
As I’ve stated before, I prefer beginning the switch as early as possible. Either way, if this set of logos are accepted by shareholders, our social media and website should be updated with the new branding.
All feedback is welcomed.