Nu Marketing Roadmap

[woodstockmerkle]

Random thought of the moment: Bitcoin has the famous “Pizza bought for 10k BTC” to point back to as a moment of super early adoption. Any thought of leveraging that idea as “First pizza bought for 9.99 NBT (in native NuBits)”? It’s less about the quantity of currency exchanged, but the quantity of transactions. Perhaps we can look back at when there was only 1 pizza bought per month or something.

I know the marketing campaign is focused on a cup of coffee, so this perhaps could confuse the message.

Who knows someone who runs a pizza shop?

[Sentinelrv]

Just in case anyone missed it, here is the stage 2 marketing roadmap that Tomjoad recently posted…

Stage 2 Marketing Roadmap – Launch!

Over the past few months the demonstrated stability of NuBits has solidified the Nu project as a leader in the emerging area of stable-value digital currencies. As well, since the initial Marketing Roadmap post in November 2014, the market cap of NuShares has risen from about $1,000,000 US to over $5,000,000 US, with a high point of $8,400,000 US. While price is no guarantee of future performance, it shows that most NSR holders currently believe in the future viability of the Nu model. In short,…

[cryptog]

In my opinion only, our NuBits mobile wallet is going to be the innovation that accelerates user adoption substantially.

[…]

Expected timeline: Q2 2015 to Q1 2016

I am wondering about how we are currently positioned compared to this roadmap
It seems that “Grassroots Business Development” should have started in April this year but this is subsequent to the success of NuDroid.
So one question is how NuDroid is performing in terms of adoption?
Also, does this roadmap need to be modified? (cc @tomjoad )
I would like to have an input on the current actual roadmap because it was originally laid out 9 months ago and Nu being a startup…we know that the plan would have to be adjusted heavily.

[crypto_coiner]

Motions? are we supposed to have a marketing manager btw?

[tomjoad]

I am wondering about how we are currently positioned compared to this roadmap

I think we are on track. Several activities in this stage have already been completed, such as:

Development of mobile-specific advertising campaigns in communications channels like Google, Coinmarketcap, etc.
Creation of localized NuBits social media channels in multiple languages, including Chinese, Arabic, Dutch, Russian, etc.
More aggressive article commenting.

Some are being discussed right now, like this one.

Creation of Wikipedia page and Nu-specific wiki

Some activities have been pushed back because of budget restraints, like

Creation of comparison infographics

We haven’t reached any of the stage completion milestones yet. We still have nine months until the projected timeline end (Q1 2016) which is approximately how long our network has been operational so far. It’s possible those stage completion milestones are too ambitious given the current environment, in which case I’m open to re-defining them. In my opinion it would be better to reconsider them later in the year at the end of 2015 once we have a better idea of Nu’s growth. B&C Exchange will have a significant positive impact on the visibility of the Nu network.