We definitely need material aimed at the masses, but geeks from other crypto communities are equally valuable, if not more so (at this point time, not neccassirly in the long run). And I agree with @masterOfDisaster, don’t pull back!
I haven’t run across many non-crypto enthusiasts who really understand Bitcoin…I know lots of highly educated people who are still baffled by and completely dismiss it even when it’s explained in fairly simple terms. This is just my personal experience though, possibly influenced by the fact that I’ve largely “given up” trying to explain Bitcoin let alone Nu except to people who are interested in learning.