Did you know that if you Google “stable crypto” (without quotes), NuBits does not even show up on the first page? I think it is time to focus on some efforts to manage search engine optimization.
It seems like the majority of the content related to NuBits is here on the forum (is that right?) but there is an outdated Wikipedia page that needs some love as well.
This raises a few questions and ideas:
Who is the target market for NuBits?
Who could benefit from NuBits? Tell me everything about those people and how they spend their time and why they would benefit from NuBits. What are they interested in and worried about? Where do they spend their time online?
How can we provide value to our target market?
What problems are they trying to solve? What content could we create that would catch their attention and solve a problem for them? The Nu network has value already, but few people are aware of this. We can also provide value in other ways–if our target market is men in their 20’s from northern Europe who are trading cryptocurrencies, maybe we will offer a cool free guide to trading cryptocurrencies. Or, maybe we offer interviews with people who run top exchanges. If our target market is people from countries facing financial instability, maybe we write a short eBook about how to preserve the value of your money in whatever country, in their language.
What keywords would help our target market find Nu?
What has worked so far? Are we using Google Analytics to pay attention to how people are finding nubits.com and what they do when they get here? Are we using Facebook Tracking Pixels to monitor engagement and build audiences for future marketing?
We need to create a lot of relevant, high-quality content.
Nubits.com should have pages about everything related to stable cryptocurrency. We should make a list of topics that should be covered, and write or pay for well-written articles that will show that we are an authority on our topics. Each page should have no more than 3-5 relevant keywords included–used in the titles, URLs, and content–with metadescriptions that appeal to real people who would be searching for the topics. Articles should not be focused on selling NuBits, just on providing real value to searchers. Content should be nu so that we don’t run into problems with any pandas.
How can we build an active social community that engages our target market and builds trust?
I’m going to go out on a limb here and say that our target market is not the engaged participants on this forum. The forum here is great, but it serves a separate purpose. Is our target market on Facebook? Are they somewhere else? We need to post regularly, and match our content to the place that we’re posting.
Is there some paid advertising that may be worthwhile?
It is probably best to try budget options to start with. Did you know that through Facebook advertising it is possible to advertise to extremely specific groups of people? We could literally target men in their 40’s from France who “like” Ethereum and Doge.
I have had many other thoughts about this topic, but I think this is a good start.
Where are we at with all of this? Who wants to help?
There is so much innovation and cool stuff happening here that it just doesn’t make sense to keep it a secret anymore.