E-Commerce Software Developer Ziftr Raises $600k in Altcoin Crowdsale

http://www.coindesk.com/e-commerce-software-developer-ziftr-raises-600k-altcoin-crowdsale/

Pitching altcoins to merchants While a number of both high profile and everyday merchants have integrated digital currency payments, there continues to be a certain level of apprehension among business owners about whether or not to accept them.Wilkins argued that while merchants are intrigued by the technology, people tend to focus on whether one particular cryptocurrency – whether bitcoin or an alternative – will be successful in the long run. The optimal approach, he said, is giving merchants the option to accept a variety of coins based on the preferences of their customers.