Whether the customer is a hoarder, a trader, a business, or a merchant, and whether the experience is liquidity walls, parking, or simple blockchain transactions, shareholders need to realize that their share price is inextricably linked to that experience being positive and the user walking away pleased, or at least unencumbered.
A complicated UI, a memory hogging client, inconsistent liquidity provision, unclear expectations, insufficiently tested update releases, and buggy or failing services will spell death for Nu just as surely as a peg break or black swan.