From their website:
The total coin supply begins with a 3 billion pre-mine and will grow to an estimated 100 billion over ten years, with the actual number dependent on the percentage of coins that are mined over time
They are doing the same fixed-supply approach that everyone else is, so I doubt they have plans on adopting the Nu model. Nothing in their strategy appears to be groundbreaking; their critical flaw is assuming that utility will lead to enough stability that its users won’t immediately sell the coin for a profit. In reality, it is stability in a currency that provides it with utility…
Their “Neu” name comes from Neuehouse.com, where one of their angel investors Josh Abrams was CEO. I do agree that it is lazy on their part to not come up with a new brand when Nu already exists in the crypto space, but that’s their decision.
It remains to be seen how effective their marketing will be. I’ve never liked the “CEO of XYZ Company invested in us, CFO at HotStartupABC invested in us” approach of marketing they’re using. Their project is well-funded however, so I expect to see plenty of advertisements and paid articles for Neucoin in the near future. Despite their use of buzzwords like “Freemium” though, I don’t see the point of using their product. It will always be more volatile than a currency should be.