http://www.forbes.com/sites/ericjackson/2014/11/27/apples-100-billion-waste-tim-cooks-single-biggest-mistake-as-ceo/
[quote]However, recall that the capital return program was announced in the Spring of 2012. Apple’s stock price initially dropped in the first few weeks afterwards. It then rushed up through September 2012 to all-time highs before losing half its value. The stock price bottomed out in mid-2013 and only really started taking off this year after a very bullish April earnings report.
Correlation is not causation. It’s not the Apple capital return program that made people want to buy (or sell) the stock. Rather, it’s Apple’s product cycle, margins, and top-line revenue growth.
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Apple Co has great profit earning capability, while Nu system is lack of it.
So I suugest "no dividend“ policy for Nu until we find a very good way to make profit.