Equally as important is forecasting what payment mechanisms NuBits will be used to replace. In 2011, the average transaction on a credit card was $88.00 in the United States. If NuDroid was being used like a credit card, 0.10 NBT is only a 0.11% transaction fee on an $88.00 purchase. Relevant to this number is the “merchant discount fee”:
Every time you use your credit card to make a purchase, the merchant pays what is called the “merchant discount fee.” The merchant discount fee is calculated as a percentage of the good or service purchased. It can range from 1.5 per cent to 3 per cent. On a $100 item, for example, the merchant could pay a fee of between $1.50 and $3. The merchant discount fee covers a number of things, such as terminal rentals, fraud protection and transaction slips. But the biggest component of it is based on the interchange rate, which is set by the credit card companies. In a complicated twist, the credit card companies don’t make any money from the interchange rate. The banks do.
This 0.11% average fee would be low as compared to 1.5% - 3% for a credit card. Retailers would find that attractive, and would perhaps offer discounts for NBT payment. An argument could be made that we could charge 1.00 NBT per transaction and still be competitive. Of course, given that we cannot currently charge a percentage Tx fee (only a static Tx fee), it makes sense to set the Tx fee low enough to capture the majority of consumers, even if it means leaving money on the table. I view 0.02 NBT as far too low given the economics of how our users are likely using NBT. With the absence of major retail use (so far, at least), the average NBT transaction might be much higher than $88. I’m interested to see what @Nagalim’s charts dig up.
The last point of my rationale comes from my prior work experience in pricing. It is very, very easy to reduce prices without consumer complaint. It is very, very difficult to raise prices without consumer complaint. Let’s take this opportunity to set the transaction fee at a fair level; this may be the only time in the Nu network’s history where just about everyone would agree that a transaction fee increase is fair. Nu allows the transfer of a stable amount of value anywhere in the world in a minute or two on your phone. That is an amazing innovation that is worth something.
EDIT: Another example would be to imagine 0.10 NBT on a 5.00 NBT purchase. It’s only 2%. How much do we want to encourage purchases and NBT use below 5.00 NBT per transaction?