If any time youāre not completely sure, just say it out loud. āItāsā is a contraction and translates to āit is.ā
For example, the following sentenceā¦
āThe website had a total of 635 unique visitors since itās launch on May 1st, 2016.ā
ā¦translates intoā¦
āThe website had a total of 635 unique visitors since it is launch on May 1st, 2016.ā
ā¦which is incorrect and sounds off. This sentence on the other handā¦
āItās now time for us (TheCrema and willy) to move on and get a proper grant to improve this product even further.ā
ā¦translates intoā¦
āIt is now time for us (TheCrema and willy) to move on and get a proper grant to improve this product even further.ā
ā¦is correct and also sounds right when read aloud. The same goes with other contractions.