Just like to quote a tldr; from here: http://www.bankofengland.co.uk/publications/Documents/quarterlybulletin/2014/qb14q3digitalcurrenciesbitcoin2.pdf
I think this is one of the key things to take notice of on the way to get NuBits into mainstream:
Other current impediments to the wide spread usage of digital currencies include:
(1) general unfamiliarity with the technology;
(2) the insufficient user-friendliness of applications associated with day-to-day use of the schemes;
(3) the increased need for personal security relative to deposits held with regulated institutions;
(4) and the volatility of digital currency exchange rates.
NuBits fixed item 4, still 3 to go…
The question is how to address them.
Re item 1 I think we are riding on the back of Bitcoin. Will have our own video soon to ensure we are still visible, but it is not focussed on average Joe. A lot of capital and marketing is needed in this space.
Item 2 probably similar but we can do something in this space ourselves. Our wallet is a first step, mobile wallet also a good one. Next step?
Item 3 is a challenge and will take time as it is about building trust. Either in the network or in insurances offered. Wondering whether there are any ideas floating around in the insurance space. Guess the discussion around reserves is one at least. The higher the reserves the more trust but this comes at a cost. Insurance can be done cheaper as the risks are shared. A combination of both is more likely.