From a marketing perspective I think separate blockchains are better. Our ideal branding model should separate all products/Peershares with separate brand names in a way that consumer packaged goods (CPG) organizations like Procter & Gamble do.
Think of Nu like Procter & Gamble - a place where intellectual capital resides. Despite being a famous brand name, P&G doesn’t offer “P&G toothpaste”, “P&G paper towel” or “P&G razors”. It sells Crest, Bounty, and Gillette.
A big reason why CPGs use this approach is because it reduces the reputational damage that can occur to their entire portfolio of products if one product fails. If a vibrating Gillette Mach-18 (now with 18 blades!) razor lost control and cut off half of a user’s face, it wouldn’t affect sales of Crest toothpaste much, if at all.
B&C Exchange is a complex undertaking that will introduce all sorts of new potential ways for a user to suffer loss if not designed correctly. Placing its operations on the Nu blockchain not only reduces its ability to be marketed to the Bitcoin community, but also creates additional risk by association for the core Nu products should it fail. If a critical flaw is discovered in B&C Exchange after release, it shouldn’t affect the perceived quality of NuBits and NuShares.
If new Peershares platforms that are unrelated to core Nu activities are added in the future they should always be introduced on a new blockchain with a new brand name, with “Nu” eventually becoming synonymous for being a community that develops those new ideas, just like P&G.
I would also like to share something I’ve been thinking about for awhile. I think the unpegged “credit” unit / equity unit model proposed in BlockShares can be extended in an incredible number of different ways if we’re creative enough. Any business in the world that provides a user service in exchange for a purchased, non-redeemable “credit” can be created in a decentralized structure with modified Nu code. Imagine starting a streaming website that requires tokens to view live entertainment (use your imagination), an online arcade that requires tokens to play games, or a video service that connects language learners and teachers; these are all lucrative businesses that are ripe for innovation. NuBits are of course suitable for payment of these services too, but these unpegged internal company credits would actually be a simpler way for companies to earn revenue from cryptocurrency. And, those companies wouldn’t be required to understand liquidity operations or be exposed to risk of loss if the peg of NuBits is lost. They would simply have sold non-refundable “credits” that allow access to their network.
If the profitability model of B&C Exchange is proven, there are so many other opportunities waiting to be capitalized on.