Iāve admired NXT from their start end of 2013 when I got their highly experimental and wobbly wallets at that time and joined their community at the same time as I was joining Peercoin. Not because I thought NXT was a brilliant coin, but just their innovation rate and obviously a relatively large number of people and resources behind it, made it interesting to be a part of. Not all innovations are great but they seem to launch 10 of them and they will have one or two worth it progressing.
Their Java interface makes it a lot easier to play with GUIs and generally makes it more user friendly and recognisable as just another App. That is a huge plus given that average Joe is still not on crypto. The main issue with NXT and Monero and the likes is that they have chosen for another type of blockchain than Bitcoin which creates all kinds of challenges for developers used to the Bitcoin ecosystem and with that usually higher cost for integration and App development.
After Bitcoin, I think this ecosystem is something to keep a watch on. Iām sure they watching us too 