NuBits Marketing

[masterOfDisaster]

But it makes sense to use something first, which is already established and adopted.
The further the adoption of NuBits will be developed, the more likely it is that NBT will be considered first

[lg15x]

So where do you think PPC should be placed in your order?

[Cybnate]

That’s a tricky question. I think NuBits should go before Peercoin as NuBits is meant to be a stable currency better suited for this. Peercoin is less useful for that as it is volatile and therefore increasing the risk for remittances while in transfer.

[thExit]

As for remittance, Beam is said to use the services of GoCoin which charges 1% + 0.1%-0.2% of the Bitstamp price, this is not a bad deal, I thought that the rate will be much higher (but I don’t know what’s the final rate at Beam; this is a different story as for now I’m focusing of the pros and cons of using BTC in contrast to NBT). Therefoer the customer of a remittance service based on BTC takes the costs of acquiring BTC, and is subject to volatility when transferring the newly acquired BTC to Beam.

The plus of BTC is its availability, the fact that the customer can transfer funds from their bank account to a local exchange and buy BTC there, without international money transfers etc. The minus is of course volatility of BTC. Nu doesn’t face this problem, but it’s way less available at this stage. If Nu can be widely available and easily acquired, then it would stand in a better position to dominate the remittance market. Another plus of Nu is that when someone wants to use BTC for remittance, they need to exchange fiat into BTC and send BTC immediately to e.g. Beam, to avoid volatility risk. With NuBits this is not a problem, the person can store NuBits as their value will not change, and is not in a rush to convert them.

[lg15x]

Do we have a marketing plan?

I don’t see newbies come in and people are talking less than before.

[tomjoad]

Do we have a marketing plan?

I don’t see newbies come in and people are talking less than before.

I’ll be posting a more extensive document in the next day or two.

[Ben]

Do not worry yet about traction. There is a lot in the pipeline and we still have lots of services to build out before we’ll be at a point where I would be disappointed by our current adoption metrics.

Sure, a huge, vibrant community would be cool, but we’ve got to build it and foster it. Just keep doing what you all are doing and let’s see where we are in another three months.

[thExit]

So very true. People won’t turn to NuBits overnight, NuBits need to work their way into people’s wallets, and we need to make this happen. Nu’s very different in comparison to all the other creations in the cryptocurrency sphere, There was no big boom, because the devs used a different promo mechanism than most of such innovations, they didn’t try to grab people’s money before delivering the product, giving people overhyped promises and high expectations. It’s been done the other way around, the product was delivered, no people were disappointed by fake promises, no people ripped of their coins or scammed. That’s a strong point of Nu.

[lg15x]

I agree with you, that’s why I support PPC community. In my opinion. we have very good products, both Peercoin and Nu. But compare to other cryptos, this community don’t have enough fans as it deserve.

The problem is the marketing. Look at BTSX and Dogecoin, what a shame product they make! But they have lots of fans and many applications support them. The more users, the more applications, because apps only care about the amount of users.

My point is, should we have a good marketing guy? Should we have a marketing plan? Many people can help here, but what should they do?

[Ben]

We do have a “marketing guy,” @tomjoad, and a lot of the team members are involved in marketing activities. We have a marketing plan, and we’ve been branding our asses off since before we launched.

A lot of what you see in other communities looks like marketing, but really is just business development. Solely having a bunch of vocal zealots isn’t what we need right now.

Other communities have pointed out how simple, comprehensive, and consistent our web content, wallet design, and media is – this is all strategic. We work with great designers, marketers, and technologists to make it happen.

I’ll let Tom introduce the vision for Nu marketing – there is a lot to do, to be sure, but a great foundation has been set for us to work from and we’re building for the very long-term.

[lg15x]

Thank you for your explanation.

[Ben]

Hopefully I didn’t come across as dismissive of your concerns because that’s not what I intended at all. I’m just passionate about what we’ve built, and the tools that we are putting in place to do this the right way.

[masterOfDisaster]

I’d rather have

• the right product at the right time, the right place and the right amount of marketing that allows organic growth than
• aggressive marketing just for the sake of pushing the price up.

The way it is done here at Nu meets my expectations.
Better not to promise too much and to deliver soundly developed products than to overpromise and underdeliver.
But I’m curious about the marketing plans nonetheless

[irritant]

some idea, for marketing, so posting here:

what about making some physical nubits (like the casascius), and when you’re somewhere in a shop you give them the choice, accept the filthy fiat, or accept the nubits, plus a brochure how to use them, and maybe a little more than what the price was in fiat, as a welcome bonus or something

[Cybnate]

I think this fits into the marketing plan where we go out to certain communities. The hardest part is that you need a number of highly motivated, trusted people known to a community with an excellent business proposition willing to support a wide spread local adoption of NuBits. It would be fun if I didn’t had a full-time job…

Not that long ago I linked to an interview with Bitcoin pioneers setting up Bitcoin cities in Holland and Spain. http://coincourant.nl/de-week-van-bitcoin-alle-grote-bitcoin-straten-delen-hun-verhaal/ (English video). They all agreed that it is hard work and you need to put in a lot of support hours to ensure things continue to work smoothly from a business perspective.

[desrever]

pioneers setting up Bitcoin cities in Holland and Spain.

#CALLEBITCOIN. BITCOIN IS OUT ON THE STREET! — Bitcoin Magazine

[tomjoad]

what about making some physical nubits (like the casascius), and when you’re somewhere in a shop you give them the choice, accept the filthy fiat, or accept the nubits, plus a brochure how to use them, and maybe a little more than what the price was in fiat, as a welcome bonus or something

Anyone attempting this would likely find themselves facing prison time for offering private, unregulated currency. Using NuBits as digital tokens that approximate the value of $1.00 US is useful, but creating a physical coin that is intended to be used in circulation among retailers will land its distributors in hot water very quickly, possibly even being labeled as part of the sovereign citizen’s movement (domestic terrorists).

Approaching merchants to accept NuBits as a payment method will still be a key part of our future marketing efforts of course; just not with physical currencies. Casascius suspended using real Bitcoins within their coins in 2013, so that they could claim to be offering “collectibles” rather than a currency.

[irritant]

oops, should have thought about it for a little longer , thanks for pointing me at it

[mhps]

Anyone attempting this would likely find themselves facing prison time for offering private, unregulated currency.

AFAIK at least Germany allows private currencies to circulate. Some towns have their own currencies. Italy, too.

[willy]

AFAIK at least Germany allows private currencies to circulate

Yes… but rigorously supervised by BaFin (German SEC.)
Read here about the Chiemgauer (private money) and about local currencies in general.

Those coins are brought into circulation by persons or corporations. You would need to find someone, who is willing to do that.